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外貿catalog怎么做（外貿catalogue）

發(fā)布時間：2023-04-08 04:47:36 稿源：創(chuàng)意嶺閱讀： 57

大家好！今天讓小編來大家介紹下關于外貿catalog怎么做的問題，以下是小編對此問題的歸納整理，讓我們一起來看看吧。

創(chuàng)意嶺作為行業(yè)內優(yōu)秀的企業(yè)，服務客戶遍布全球各地，相關業(yè)務請撥打電話：175-8598-2043，或添加微信：1454722008

文章目錄列表:

1、用什么做外貿報價單比較直觀、圖文并茂？
2、外貿厄瓜多爾的客戶需要清關讓我寄給他PL,CI,B/L,Catalog，etc。請問catalog是什么？
3、在外貿信函中，illustrate catalog是什么呀？？
4、一個LED行業(yè)多年外貿整理的銷售經驗（轉載）

外貿catalog怎么做（外貿catalogue）

一、用什么做外貿報價單比較直觀、圖文并茂？

一次報很多個？我一般是pdf的catalog，客人選中后重點報價，這樣就沒那么多了，我是用excel的

二、外貿厄瓜多爾的客戶需要清關讓我寄給他PL,CI,B/L,Catalog，etc。請問catalog是什么？

catalog是產品目錄的意思

三、在外貿信函中，illustrate catalog是什么呀？？

是專有名詞,特指樣本產品目錄列表

illustrate [簡明英漢詞典]

[5ilEstreit]

vt.舉例說明, 圖解, 加插圖于, 闡明

vi.舉例

catalog [簡明英漢詞典]

[5kAtElC^]

v.編目錄

四、一個LED行業(yè)多年外貿整理的銷售經驗（轉載）

1. 通過個人

A.專業(yè)的LED行業(yè)知識——能及時回答客戶提出的技術問題并利用所掌握的知識引導客戶購買適合市場的產品。 B.專業(yè)的外貿技能——流利的口語水平+專業(yè)外貿貿知識對貨運，報關等流程的了解。

C.熟練的銷售技巧——掌握常用的銷售技巧，并靈活應用。包括電話技巧，郵件技巧及其他談判技巧。

D.熱忱的服務態(tài)度——時解決客戶的難題提出建設性意見發(fā)節(jié)日祝?；蛘呤フQ賀卡之類增進與客戶私人感情.

2 通過公司平臺

產品質量優(yōu)勢 CE RoHS 認證 ISO9001：2000 嚴格的質量控制體系 QC監(jiān)控生產每個環(huán)節(jié) 出貨前必經的檢測程序+高壓功能觸摸

外觀老化（24小時） Advantage of Quality: C&G has cetificates of CE, RoHS

and ISO9001：2000. Our quality control system is very strict. The QC

staff inspencted every procedure of production. One product should pass

high voltage test, function test, touching test , visual test and above

24 -hour- aging test before delivery.

技術優(yōu)勢專注研發(fā) 研發(fā)部技術人員齊備（結構系統(tǒng)控制電源光學軟件無線控制）如每個月推新產品有新產品發(fā)布日等 Two Idea

Design Engineers；One System Engineer；Four Electrical Power Engineer； Two

Software Engineers One Optics Engineer；Two Structure Engineers； One

Wireless Control Engineer

Advantage of Technology We focus on research and innovation. Our

fully-equipped R&D Department posseses prfossional engineers in

aspect of structure, system, electrical Power, optics, software, and

wireless control. We release new products every month and the 28th of

every month is C&G’s New Product Launch Day.

產量優(yōu)勢 50K每月按時的交貨歷史優(yōu)勢最早開始做LED照明的中國廠商之一，在LED照明燈具方面有有豐富的經驗； Advantage of

History: We started to making high power led lighting products as early

As 2001 and we are one of the begginers of Chinese manufacturers in the

application field of led lamps. 發(fā)展優(yōu)勢銷售額從公司成立以來每年遞增50%以上上市 Advantage

of Development Our turnover increases by 100% every year since

establised. Our target of turnover in 2014 is 100 million USD. In 2015

we will reach 200 million USD and will go to public stock.

宣傳渠道專業(yè)B2B的推廣 We promote ourselves in some professional B2B website and

Magazines like GLOBAL MARKET, GLOBALSOURCES. 公司網站的及時更新網站的完善（設計能吸引人，

資料齊全）

1. 老客戶對我們的某款產品有很大的需求

a) 首先分析客戶與我們以前的合作歷史，公司的規(guī)模。一般來說下大訂單的客戶，客戶是在LED 方面有比較強的實力，與我們合作有一定的時間，買過我們的樣品，而且測試結果滿意。

b) 然后我們需要了解發(fā)出此需求人的職位，一般來說，需求來自采購會比較真實。我們需求了解產品將如何銷售，是否已找到客戶。如果是的，他的客人準備將產品用在那里，將在什么時間需要。如果是真實需求的話，客人會對這些問題進行詳細的答復。

2. 新客戶對我們的某款產品有很大的需求

A．我們需要詳細了解客戶的背景，比如客戶的類型，LED產品種類，主要市場，規(guī)模大小，在中國采購的歷史。

B．然后我們需要了解客戶為什么對這款產品有巨大的需求，比如主要的購買者是誰，產品使用在那里。以及準備如何推廣這個產品，將參加什么展會，將我們的產品做成目錄了嗎，放在網站上了嗎。

1. old customer has big demand for certain product

A. Analysis previous cooperation history, company scale,

Generally speaking, customer having big order are supposed to have

strong ability in LED, have cooperation with us for a period, test our

sample and approve our quality

B. We need to know the position of the demander. Generally

speaking, demand from purchasing is more authentic. We need to find out

how to sales product and whether or not there is a buyer. If yes, the

buy plan to use product where and when need product. If the demand is

authentic, customer will give a detailed reply to our questions.

2. new customer has big demand for certain product

A. we need to know detailed background, for example, business

nature, range of led products, main market, scale, purchasing time in

China

B. we need to know why customer has a big demand for the product,

for example, who will buy this product, where the product is used, how

to promote this product, attending light fair, making catalog, updating

to website.

a) 客戶的公司規(guī)模， LED 產品的種類，公司類型，主要市場。

b) 客戶在中國采購的時間，是否在中國有辦事處。

c) 客戶那些產品在中國采購，每年的采購量，是否有固定的采購周期。

d) 客戶LED 產品的銷售渠道是怎樣的，有固定老客戶嗎，他的客戶是干什么的，

e) 客戶主要通過那種途徑宣傳自己的產品，展會，網站，郵寄目錄，LED目錄的制作水品，每年參加那些展會，參展規(guī)模如何，網站規(guī)模。

f) 客戶對我們的那些產品感興趣，對產品的測試結果是否滿意。

g) 客戶主要將我們的產品銷售向那里，主要客人是誰，每年對產品的需求量是多少。

How to judge customer potential

1. company scale, rang of led products, company nature, main market.

2. how many years customer have been purchasing in China and do they have office in China

3. Customer purchase which products in China at the moment, annul purchasing volume, how

Many times they purchase in one year,

3. how is the marketing channel for customer, do they have old customer, what his old customer do?

4. how customer promote our product, by lightfair, website,

postal, how is his website, which lightfair he will attend, how is the

catalog.

5. customer have interest of which products and how is the test result of our products.

6. customer plan to sell our products to where and who will be his main customer and how

much he will need in one year.

1. 首先表明感謝客戶對我方的產品感興趣。

2. 上客戶網站了解客戶的類型和規(guī)模，對大規(guī)模采購的，我方應提供一定的價格優(yōu)勢。對于做工程小規(guī)模的，則要適當提高價格報價。

3. 告知因我司產品品種繁多，問客戶具體對我方哪幾款產品感興趣，分別需求量有多少，按不同的量報不同的價錢，促使客戶定更多的貨。

4. 郵件中客戶發(fā)CATALOG, 經過個人分析后，可以給該客戶報價的，要附上SSC,CREE,TAIWAN LED 的區(qū)別，流明值，光衰圖。

We appreciate a lot you are interested in our products and asked

quotation.In order to service for you with our best,could you let us

know more about you? We could do some special price for you as different

QTY required.

Attached is our latest catalog for you,pls let me know what products are

you interested ,and your potential order,so we can make a very

competitive price for you as your special required.

價格——客戶認為你的價格偏高如何回答

1問客戶是要高質量的產品嗎? 價格與其他供應商比;

2我們也知道價格是三部分組成.

3價格與傳統(tǒng)燈相比;

4客戶需要的LED CHIP是什么.

5如果是第一次來買LED 產品的客戶時? 客戶負責的項目是什么? 客戶是自己賣嗎?

6如果是數量金額較大的訂單時.

思路：此工作是游說客戶，巧妙地轉移話題，抓住他的需求點，合作不單單是價格。

1.The product quality is your primary focus, so you can not buy LED product count on only price, In that case your customers will go away from you. Most importantly, you should try some samples to compare our products with other suppliers’.We always give you the reasonable price, because we know how to control the cost.

2.You are professional in LED field.You know the price consists of main parts: LED chip cost bulb housing(heat solution) electrical circuit (driver). The later two will be controlled by C&G self by R&D and Manufacturing.

Just as you said,C&G will get a reasonable profit the same as you.So,we will strategically analyze it.

3If you always compare the LED with conventional Bulbs, you will find you have pay much higher for LED bulb than halogen bulbs, also save much more expense on electricity bill.For our 3*1W-MR16,which equals to 30Watts conventional halogen bulb, saving 169USD through LED lifetime.

4.You know the different price depend on different LED chip, in my opinion,we can offer three level quality LED chip for you.First choice is Cree,then SSC, TAIWAN.So,can you tell me what level of your customers.They are going for high-end products or normal?In that case I can discuss with my manager to give you suitable suggestion.

5.Can you tell me what kind of project are you responsible for? Or whether you sell the LED bulbs through your own marketing channels,such as distributors, retailers,projects.At beginning,I suggest you try high quality product to test,and show your customer.

6.Can you tell me when do you want these bulbs? Do you want to put your company logo on the box for OEM? In order to make you more competitive in your market,can you give me an official order so that I can negotiate with my boss to give you a lower price.Then we can ask for supervisors to give suggestion, even contact with your customer directly.

a. 告訴客戶價格的主要由LED CHIP，人工，電子元件這3大塊構成。

b. 在LED CHIP方面，我們主要使用CREE和SSC這兩家，因為他們的性價比不錯。問競爭者使用的是什么CHIP LED。如果競爭者使用的CHIP LED是臺灣的較便宜的話，告訴客戶我們的價格高是因為使用了更好的LED CHIP。

c. 如果LED CHIP和我們使用的一樣，告訴客戶除了LED CHIP外，LED LAMP CUP 的散熱結構和電路是決定HIGH POWER LED LAMP質量的關鍵。我們LAMP CUP的散熱結構是由我們自己的工程師設計的，有很好的散熱效果在市場上很少有類似結構的燈杯。電路也是我們自己的工程師設計的，在設計中，我們充分考慮了電路的安全性，使我們的電路完全符合CE的各種指令，并能通過3700V的高壓測試。在生產中，我們選用的是優(yōu)良的電子元件，確保在長時間內電路能穩(wěn)定工作。

d. 我們的研發(fā)能力很強，在開發(fā)上投入很多。我們的產品在技術，質量上都處于領先地位。因此我們的產品與其他公司的類似產品有很大的差異性。現在我們推出了可調光產品系列，市場反應很好。客戶選用我們的產品將會擁有很大的技術競爭優(yōu)勢，客戶不用擔心我們的價格比其他競爭對手高會影響銷售。應為我們相信擁有更大的市場是通過先進的技術，而不是低廉的價格

1. Customers say our price is high than other competitor.

a. Price mainly consists of led chip, labor cost, electronic components.

b. We recommend CREE & SSC led chip due to high cost performance ratio. I would like to know which brand chip led other suppliers use for their lamps.

c. As you know, the led chip, circuit and heat sink design are crucial to the quality of high power led lamps. With following features, our new model products keep ahead of other competitors in circuit and heat sink design.

1. Pure Aluminium Lamp Cup

Pure aluminum lamp cup make thermal conductivity improved by 30 percent, compared with normal led lamps.

2. Unique Lamp Cup Design

The new model is honeycomb housing design. This design can make surface area for heat dissipation double and make air flow through easily and quickly.

3. Anodized treatment

Our lamp cup has anodized treatment. The anodized treatment will increase thermal radiation of lamp cup and prevent lamp cup from darkening due to oxidation. The painting treatment can’t achieve these functions.

4. Driver with Isolated Circuit Design

Our new model products have driver with the isolated electrical circuit. The isolated circuit can make our lamps pass 3750 high-voltage test, which plays a vital role in human safety.

6. High Quality Driver

We choose good quality electrical components for our driver. Our driver can provide stable and reliable power supply for led chip. In most cases, the lifespan of high power led lamps was determined by the lifespan of driver as led chip has as long as 50,000 hours life longer lifespan of most driver.

e. we have strong ability in R&D and invest a lot to keep our product prior to other competitors. Our products have big difference with other similar products in technology. At the moment, we released dimmable products series and get a very good feedback from market. Customer don’t need to worry our price higher than others as our products can bring big technical advantage in competition. We believe occupying bigger market is mainly through advanced technology, not cheap price.

如果客戶有某種產品如燈管，LED PANEL LIGHT的固定忠誠供應商只跟我們買我們的新產品，可以向客戶推薦嘗試我們的產品, 理由：成熟的買家都會有兩家或兩家以上的供應商。 Re tube, I appreciate your loyalty, it is respected. But base on business security consideration, it is

not very well-advised. All eggs can't be put into one basket, if you just have one supplier, once it

perform not well, will affect you seriously. Do you think so? Of course, you have your own thoughts,

above is just my idea.

I understand you have a very stable and loyal supplier of XXX in China. But I still would like you to try some of my XXX because a buyer should keep at least two suppliers n one product for in case anything happened. And I will be very appreciated if you could regard C&G as a supplementary supplier or even a potential qualified supplier.

1. 可以建議客戶每種多買幾個，以便測試時好比較 I suggest you try 10 pcs of each, in this way you can compare them better when testing and you can show to more customers which increase the chances of your future selling。

2. 客戶買不同的芯片，進行比較

3. 多選幾個角度：15 30 45 60 Different kind of lens will creat different kinds of lighting effects. If you choose more I think you will have more chances to make your lamps to be used in more applications which request various illumination effects.

4. 多選幾種燈頭： GU5.3, GU10 and E27 are the most common types in your country, you should better try some GU5.3 and E27 bases too。

5. 告訴客戶某幾種產品在當地（如歐洲）或鄰國賣的很火建議客戶嘗試 MR11 is very popular in Europe now and we have sold as many as 100K pcs in Europe by he end of last month. I think you can try some MR11 and I am sure you will find the market in your country.

6.. 如果客戶訂到15PCS 燈管，可以告訴客戶是25支一箱。標準的包裝會使貨物在運輸途中更安全。 Our standard package for LED Tube contains 25 pcs. I sugest you to buy 25 pcs this time because the standard package will be more secure during long-distance transportation.

1. 如果只定400個可以說500個就免費做彩盒 400個還要收彩盒費用 We have to charge you 200 EUR for the printing of color box if your quantity is 400 pcs. But if you can buy 500pcs, we will provide you color box for free.

2. 可以說如果增加數量到某一個程度，價格就會降低 We can give you a discont of 2% if your quantity reaches 1000pcs for every item. Because CREE/SSC provide us a discount if we buy 1000pcs chips at one time. Because we can save some cost in purchasing when we have the quantity of 1000 pcs.

3. 數量增加的話可以贈送其它新產品的樣品。

If you quantity reaches 1K pcs, we will send you some free new products you feel interersted.

以上就是小編對于外貿catalog怎么做問題和相關問題的解答了，如有疑問，可撥打網站上的電話，或添加微信。